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Take bold measures on e-cigarettes
Dear [Decision Maker],
As a Boulder city resident, I am writing to urge you to take a stand against big tobacco and the e-cigarette industry and take the following bold steps to protect Boulder youth. 1. Prohibit the sale of ALL flavored tobacco products, including e-cigarettes and menthol cigarettes, with no exceptions. Overall use of tobacco products by youth increased by 36 percent from 2017 to 2018, driven by a substantial increase in e-cigarette use. Furthermore, the use of flavored tobacco products by youth and young adults is high. In 2014, an estimated 3.2 million middle and high school students used a flavored product in the last 30 days, or 70 percent of students who used tobacco used a flavored product according to a Centers for disease Control and Prevention (CDC) study. Furthermore, another study found that more than 80 percent of teens who had ever used a tobacco product started with a flavored product.2. Raise the minimum age for sale of all tobacco products to age 21 with strong retailer compliance and active enforcement as part of its comprehensive strategy to reduce youth initiation. Nearly 95 percent of adults who smoke started smoking before the age of 21 and nearly 100 percent started by age 26. This time period is when the brain is fully developing, including the parts responsible for decision making, impulse control, sensation seeking, and susceptibility to peer pressure. Adolescents and young adults are therefore a critical population to target with evidenced-based, tobacco control strategies.3. Increase the price of e-cigarettes by at least 40%, cigarettes by at least $1 per pack, and all other tobacco products. A 2014 Surgeon General's report concludes that increases in the prices of tobacco products, including those resulting from excise tax increases, prevent initiation of tobacco use, promote cessation, and reduce the prevalence and intensity of tobacco use among youth and adults.
Sincerely,[Your Name] [Your Address] [City, State ZIP][Your Email]